Sunday, October 3, 2010

Quick Hits - Around The Web In 80 Seconds

Flush With Potential: The Charlotte-based company Mirrus is bringing video mirrors that feature ads to bathrooms. These marketing mirrors have been installed in a handful of college football stadiums and the cost for one marketing mirror starts at $1000. An ad is displayed on the entire mirror, and when a motion sensor at the base of the mirror detects a fan approaching, the ad fades to a smaller size. The motion sensor also keeps track of the number of fans that approach the sink.

Cup Runneth Over: Winning the Stanley Cup had an immediate impact and the Blackhawks bottom line. It added at least 13 new or expanded corporate partnerships and increased its season ticket waiting list by 4000 to 7000. As well, entry level participation in youth hockey jumped by 20-30%. New hockey players means new customers for the Hawks.

Green With Envy: The Philadelphia Eagles will be featuring diehard fans on their season tickets this season. Fourteen fans that have "green running through their veins" will be displayed on the tickets, which previously highlighted players and coaches.

Grounds For Celebration: With corporate sponsorship by U.S. companies down for sporting events, the IndyCar Series looked to Brazil for its title sponsor for this weekend's race. The title sponsor was Cafes do Brasil, which represents the Brazilian coffee industry. The event was known as Cafes do Brasil Indy 300. Brazil is trying to raise the profile of its coffee industry, which lags behind Columbia despite producing the most coffee in the world. The sponsor deal was estimated to be worth between $300,000 and $500,000.

The NBA is opening an office in Moscow...the NFL is seeing a decline in attendance with fans staying home watching games in the comfort of their own homes.

Windell Time: Windell Middlebrooks, the Miller High Life deliveryman from its commercials, continues to pay dividends for the beer company and Middlebrooks. Miller has enjoyed gains of 1.8% for 2007 to 2009, while Middlebrooks has seen his career takeoff with personal appearances, television spots (including Entourage), throwing out first pitches at ball games and singing the national anthem before some games.

The Baltimore Orioles' 2011 Pet Calendar is now on sale. The calendar features Oriole players posing with their pets along with SPCA dogs. All SPCA dogs are available for adoption.

Jags Take A Leap: The Jacksonville Jaguars announced that its season tickets sales have enjoyed the highest increase in the NFL this season. It sold 14,000 new season tickets, a 44% increase over last year.

Oakley has signed a multi-year sponsorship deal with the U.S. Olympic Committee to supply its athletes with its eye wear during competition. As part of the deal, Oakley will become the official eye wear supplier of Team USA.

Agent of Change: The MLB Players Union is looking at agent rule changes. It could become the first union to penalize agents who leave their agency and take players with them in violation of noncompete and noncompetiton agreements. Other issues that are being looked at include solicitation of player clients, inducements and how much equipment agents can provide players.

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