The New Jersey Nets will become the Brooklyn Nets once the team moves into its new home at the Barclays Center in September 2012.
In December 2010, 4 U.S. trademark applications for the trademark Brooklyn New Yorkers were filed. This suggested that the new name would be the New Yorkers. However, the announcement today confirms that the name is going to be Brooklyn Nets.
Certainly unusual for a team to announced its new name a year ahead. This may well adversely impact the sale of merchandise.
As for the U.S. trademark applications for the Brooklyn New Yorkers? They remain active. Remains to be seen if they will go abandoned. If the new name is indeed the Nets, they should.
As for the Brooklyn Nets, there are 9 pending U.S. trademark applications for the mark Brooklyn Nets. They were filed by New Jersey Basketball, LLC, which owns the Nets.
Brooklyn native Jay-Z is a minority owner of the Nets, while Russian businessman Mikhail Prokhorov agreed to a $200 million deal to become a principal owner of the Nets in September 2009.
The Nets would be the first major professional sports team to play home games in Brooklyn since the departure of the Dodgers.