Last night on Offside, Lee Versage and I talked the NFL collusion case, the many challenges facing Roger Goodell, the economics of Danica Patrick and the world's richest events.
Danica gets elevating her name to a brand or trade-mark. She has done very well leveraging her brand to secure multiple sponsor deals, including with Coca-Cola and GoDaddy.
She summed it up well when she said this:
“I’m a girl, and to say that I can’t use being a girl doesn’t make any sense. In this world, there is so much competition out there and you have to use ... everything that you have to make sponsors happy, to attract them and to be unique and different”.